Samsung 50” AU9000 Crystal UHD 4K HDR Smart TV, UE50AU9000K
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See crystal clear, lifelike colour come to life
Dynamic Crystal Colour
Watch everything you love in crystal clear, lifelike colour. And in over one billion shades — 64 times more than conventional UHD TVs — for rich and vibrant pictures. It's the way to go for picture-perfect viewing.
Powerful picture processing, stunning 4K clarity
Crystal Processor 4K
Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.
Virtual 3D surround sound that follows the action
Object Tracking Sound Lite (OTS Lite)
Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action — all without the need for extra speakers.
Sound perfected for whatever you’re watching
Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.
When less is stunningly more
Experience minimalistic style with an amazingly thin TV that’s been crafted to fit right in. With a stunning clean back, it looks immaculate from every angle.
See the stunning detail in every scene
HDR powered by HDR10+
Watch movies in striking picture detail, just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.
As easy as asking
Multiple Voice Assistants | Bixby, Alexa and Google Assistant on TV
Bixby, Alexa, Google Assistant - they're all built-in to your Samsung Smart TV. Control your TV using your favourite voice assistant and discover all the useful things you can do. Ask it to change the volume, find that new series, or check on your connected devices in your smart home. The possibilities are endless — all you need to do is ask.
Xcelerate your gaming experience
Super smooth, crystal-clear gaming
Motion Xcelerator Turbo
Give your gaming a boost with Samsung’s unique dynamic refresh technology. Play on the big screen with a TV that can double the refresh speed and deliver VRR and 120Hz gaming-monitor performance. That means it can keep up with your quick reflexes. It also reduces motion blur and halo effects for super smooth gameplay.
Game changing scenes in their entirety
Super Ultrawide GameView & Game Bar
Maximise your experience with the ultimate gaming TV set-up that lets you change between 21:9 and 32:9 screen ratios. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag or connecting a headset.
Knows when you're ready to play
Auto Low Latency Mode (ALLM)
Never miss an overtaking move in your favourite racing game. With Auto Low Latency Mode (ALLM), your TV knows when you're ready to play, so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.