Sony BRAVIA XR 55" X90J 4K UHD HDR Smart Google LED TV | XR55X90JU

by Sony
Save 14%
Original Price €1,099.99
Current Price €949.99
Included in this price is a recycling charge of €5
5 Year Warranty
5 Year Warranty
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Immersive 4K entertainment driven by human intelligence.

4K HDR TV with Cognitive Processor XR™, Full Array LED and immersive sound from screen technology.

  • Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
  • Cognitive Processor XR™ understands how humans see and hear for true immersion
  • Sound positioning tweeters turn any sound immersive
  • Minimalist design with narrow bezel for less distractions
  • XR Picture
    Enjoy deep natural beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel this technology delivers ultra realistic pictures full of lifelike contrast.

    XR Colour
    See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

    XR Triluminos Pro™
    Powered by our Cognitive Processor XR this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation allowing natural shades and precise details to be seen even in dark scenes.

    XR Contrast
    Feel breathtaking contrast just as in real life. Our Cognitive Processor XR cross analyses data enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast booster bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.

    XR Contrast Booster 5
    By precisely balancing light output across the screen dimming some areas and boosting others XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker scenes look more real with extra depth and detail.6

    XR HDR Remaster
    With XR HDR Remaster this TV can detect each object on screen analyse its colour and adjust contrast for even more realistic pictures. Object-based processing powered by BRAVIA XR takes precision to a whole new level by adding adjustment of hue saturation brightness motion vector bandwidth and more. The result is exceptionally real scenes with greater depth lifelike textures and natural colours.

    XR Clarity
    Whatever the content or source you'll enjoy entertainment close to 4K7 resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.8

    Screen Size 55 Inch
    Resolution 3840 x 2160
    4K UHD Yes
    SMART TV Yes
    Speakers 2 x 10W
    HDMI ports quantity 4
    USB 2.0 ports quantity 2
    Wi-Fi Yes