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Discover thrilling 4K HDR with the Sony BRAVIA High Dynamic Range (HDR) KD-43X72K.
Pictures come vividly to life on the KD-43X72K TV, immersing you in the drama and excitement of movies, TV shows, and games. Supporting a variety of HDR formats, it brings the best of 4K from disc, broadcasting, or streaming into your home.
 Using full digital processing to optimise the colour and contrast so you can enjoy beautifully detailed scenes, our BRAVIA ENGINE is the power behind this incredible TV.
Design-wise, the KD-43X72K features a narrow bezel to place all emphasis on what’s important – the picture – as well as a Slim Blade Stand to suit any interior.  Command your TV using your voice! Simply press the button on your remote and you can find content faster than ever before – ask your Google Assistant to find a specific title, search by genre…you can even ask for personalised recommendations, keep up with the latest football scores, control your other smart home devices, and more.
 Empowering pictures with colour and depth
Whether you're watching digital or analogue content, BRAVIA ENGINE with full digital processing produces beautifully detailed high definition pictures and less noise. It optimises colour and contrast in the TV so you can enjoy vivid scenes, full of depth.
Watch what you love, control it with your voice
Search for shows, get recommendations, even control your TV faster with your voice. Ask Google for a little help on your big screen  Access 400,000+ movies and shows, play music and games, add the apps you use most, and more, with this Android TV™.
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In the box
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