why not?

Experience vibrant picture quality in incredible detail with 4K clarity on LG’s UA73. With their a7 AI processor optimising visuals and audio, contrast-boosting HDR, and Filmmaker Mode ensuring a cinematic experience in the home, your entertainment is elevated to new heights, while the webOS smart platform hosts a huge variety of the top streaming services.

4K UHD resolution with HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that’s closer to real life. This set supports multiple HDR formats including HDR10 & HLG.

Smart processor for optimised pictures and sound
LG UA73 features the smart α7 AI Processor: the brain of the TV. It intelligently optimises picture and sound, and ensures navigating the menus is quick and easy.

Filmmaker mode & HDR
Enjoy movies just as the director intended thanks to Filmmaker Mode and HDR.

Game optimiser & ALLM
Tweak your settings with ease to ensure the best gaming experience with the Game Optimiser, and ensure the most responsive gameplay with ALLM – putting you into the best game mode automatically when powering up your console.

Smart webOS Platform
LG UA73 features webOS, LG’s smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free.