why not?

The OLED display on this Samsung S90D TV brings a bit of cinema magic to your living room. Because the pixels are self-lit, the TV can accurately control the shadows and highlights. Everything looks much more real with deep blacks and billions of colours that burst from the screen. OLED HDR+ throws you right into lifelike action and lets you see every little detail in mind-boggling clarity - those movie monsters just got a whole lot scarier. The NQ4 AI Gen2 Processor is the brain of the TV. It's busy in the background boosting the brightness, contrast, and sound of everything you watch. Plus, HD content gets an upgrade to near 4K quality. And it's able to do this on the fly using AI and 20 neural networks. Pretty smart.

- With its LaserSlim design and almost no bezel, this TV looks beautiful from every angle
- Dolby Atmos uses the TV's speakers to create an immersive surround sound effect – you'll love how incredible everything sounds
- Tip the odds in your favour with Motion Xcelerator – you won't miss a moment thanks to a 144 Hz refresh rate and ultra-low input lag
- The anti-glare technology with ultra-wide viewing angle absorbs reflections, so you won't be distracted from the on-screen action
- Sound is more realistic with Object Tracking Sound Lite – the TV speakers follow the on-screen action
- Play Xbox titles and other games on the Samsung Gaming Hub – no downloads, no console, no fuss
- Get binging on a huge collection of films, TV shows, and all your favourite catch-up apps on Samsung's smart TV platform